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Marketing Recoded – Season 2 ft. Mondelez International's Anil Viswanathan
Anil Viswanathan, the recently promoted MD, Vietnam, & Southeast Asia of Mondelez International, shares tips for modern marketers, trends that matter, and more.
Anil Viswanathan
What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. Watch Anil Viswanathan, MD, Vietnam, & Southeast Asia, Mondelez International, sharing what it takes to be a modern marketer; why listening to your gut is not sound advice at work & more. Prior to this, Viswanathan was the vice president – marketing of Mondelez International. He managed the end-to-end delivery of the entire Indian brand portfolio including equity, innovation, and activation. Viswanathan also closely looked at consumer insights and analytics practices for the company.
Watch the full interview here:
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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