Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Marketing Recoded – Season 2 ft. PepsiCo India's Saumya Rathor
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, talk at length about traits that every modern marketer should possess and more.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India
What does it take to be a modern marketer?
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
In this episode, we have Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, talk at length about traits that every modern marketer should possess. She also shares her views on some of the most overrated things in the marketing industry today. According to Rathor, "marketers are growth architects and catalysts of change." Rathor is with PepsiCo India since 2019. She has also worked with legacy brands like Marico, ITC, and Amazon.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.