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Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead
In a conversation with Storyboard18's Delshad Irani, Maruti Suzuki's Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani share exciting insights on navigating change in the Indian auto industry.
Storyboard18's editor Delshad Irani with Maruti Suzuki's Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani
According to Shashank Srivastava, senior executive officer, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent. For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.
There are a couple of challenges when selling an electric future to Indians. Srivastava said that the cost of acquisition needs to be reasonable. Currently this cost is 1.6 times that of ICE (internal combustion engine) vehicles. These costs have to be brought down and one solution to this is battery localisation. Secondly, range anxiety which can be solved by charging infrastructure being built.
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SPOTLIGHT
A recap of Storyboard18's biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.
Read MoreZee-Sony merger saga ends: Timeline of the failed merger
Sony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.