Tinder's Melissa Hobley on Gen Z and new-age dating trends

Melissa Hobley, global CMO, Tinder shares her thoughts on Gen Z dating techniques and other trends to watch out for in 2023.

By  Storyboard18| Jun 1, 2023 6:11 PM
Melissa Hobley, global CMO, Tinder

Most of today's generation below the age of 30 using dating apps to find partners for themselves. Gen Z holds the biggest half of the pie with maximum reliance and use of dating apps. In this hyper-social world, where most activities can take place on the phone, dating too has become, easy, quick and mostly stress-free. Melissa Hobley, Global CMO, Tinder talks to Storyboard18's Shibani Gharat about the new-age dating trends in 2023 and Tinder's plans for the future.

Watch now.

First Published onJun 1, 2023 6:11 PM

SPOTLIGHT

Brand MakersDil Ka Jod Hai, Tootega Nahin

"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."

Read More

The new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising

From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.