Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Watch Viacom18's Anil Jayaraj's interview on how digital was a game-changer for IPL 2023
Anil Jayaraj talks about IPL 2023, rise of female viewership and more with Storyboard18.
Anil Jayaraj, CEO, Sports, Viacom18
This season there was a disruptive digital IPL experience. The 2023 edition IPL action on and off the pitch kept people stumped. One could barely keep up with the viewership records broken during the league. The great digital leap set this season apart – IPL streamed free in many regional languages with a certain degree of interactivity at its core. Infact JioCinema , official streamer of IPL witnessed highest ever peak concurrency globally at 3.21 crore. It amassed mindboggling 700 crore plus video views over the season and reached over 12 crore unique viewers. The platform itself 2.5 crore app downloads in a single day. Digital IPL democratized for advertisers.
Find out what Anil Jayaraj, CEO, Sports, Viacom18 thinks about IPL, the digital streaming juggernaut, rise of female viewership, & CTV surge.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.