Advertising
‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh
Zerodha's Nithin Kamath on being a celebrity founder, creating content and more
Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.
Nithin Kamath, co-founder and CEO of Zerodha. (Image source: News18)
Storytelling is an important aspect of an entrepreneur especially in a consumer facing startup, says Nithin Kamath, co-founder and CEO of Zerodha
While speaking to Storyboard18, he reveals that he, along with his brother Nikhil Kamath and Zerodha's CTO Kailash Nadh, have actively engaged in blogging. Nikhil Kamath also hosts a podcast. While Kamath has been active online, he only recognized the power of social media for building a personal brand in 2019.
"I've been very active on a lot of forums. I used to manage Zerodha's social media handles personally for a long time. But then, I used to spend a lot of time with traditional media until I realized in 2019 that it's also important to build your own personal brand. That's when I got on Twitter, LinkedIn, etc.," Kamath shares.
According to him, it is essential for people to know the type of brand the founder represents, but it also comes with its own risks.
Watch here.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.