SC directs MIB to file affidavit within three weeks with recommendations on SDC | Ampverse shuts 7Sea Esports

Sachin Tendulkar, Adar Poonawalla-backed JetSynthesys to exit from Skyesports?: Exclusive

Quick-commerce players' ad revenue stream grows; a key investment focus for advertisers

FSSAI cancels licences of 111 spice producers due to high levels of ethylene oxide found in samples

The CRED Point: Relying on advertising virality without product virality?

Time to 'Share The Spotlight': Storyboard18's one-of-a-kind initiative to bring together women sparking change

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Bharti Airtel, has received approval from the country's antitrust regulator Competition Commission of India (CCI) to buy an a 20 percent  stake in its DTH arm Bharti Telemedia, from a New York-based private equity firm Warburg Pincus.


According to reports, CCI will soon be publishing a detailed public order on the same. 

Last year, Airtel reached out to CCI for their approval for this deal.


Airtel had explained to the competition commission that this deal simply involves combining ownership within their company group. They emphasized that this transaction won't affect the market competition, bring in new players, or change how Bharti Telemedia  operates.


The news soon after another similar development in the space. Tata Sons, the holding company of the Tata Group, has also recently increased its stake in direct-to-home (DTH) provider Tata Play by 10 percent, acquiring the shares from Singapore investment firm Temasek for approximately $100 million.



CCI greenlights Airtel's acquisition of Warburg Pincus Affiliate's DTH stake: Reports

The Cellular Operators Association of India (COAI) has called for a prohibition on the sale of Wi-Fi 6E routers that operate on the 6GHz spectrum band for data transmission. Alleging that these routers are being sold through various e-commerce platforms like Amazon and Flipkart, by offline traders, COAI, whose members include Reliance Jio, Airtel, and Vodafone, has sent a letter to the Department of Telecom (DoT) on April 15.


In the letter, COAI highlighted the absence of a government decision regarding the use of frequencies in the 6GHz spectrum band. The association argued that selling equipment for 6GHz band utilisation without proper assignment or declaration by the government is illegal and should be immediately banned in the country.



“We would like to submit the DoT is yet to take a policy decision related to the six GHZ brand utilisation. Therefore, any sale of such Wi-Fi 6C products which utilise the six GHZ spectrum band, in delicensed manner is illegal and such sale would only result in unauthorised transmissions in our country, COAI director, general SP coach said in the letter,” said SP Kochhar, Director General of COAI.

Telecom industry body COAI pushes for ban on unlicensed Wi-Fi 6E router sales

Indian brands are back in business. The Kantar BrandZ report that lists India’s top 75 most valuable brands says the country’s strongest brands have bounced back from the pandemic to increase their brand value by 35 percent CAGR since 2020.

Tata Consultancy Services is the most valuable Indian brand, according to the report. The spot was previously held by HDFC Bank for the past eight years. As per Kantar BrandZ analysis TCS’s brand value has been accelerated by global demand for automation and digital transformation following the pandemic.

India’s top 75 brands are now worth a combined USD 393 billion. According to the report, the top 10 most valuable Indian brands together contribute just over half of the ranking’s total value.

There are brands from 23 different categories in the 2022 Indian Top 75 list, out of which 14 are newcomers. Key newcomers to the ranking include Vi at number 15, Byju’s at number 19 and Adani Gas at number 21.

Coming back to the list, the top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio.

There has been significant movement at the top, in addition to the two most valuable brands switching positions. There are two new entrants – Infosys which has moved up to number three from twelfth position, and ICICI Bank which has climbed two places to number nine. State Bank of India has also risen four places to number six.

[caption id="attachment_2040" align="alignnone" width="605"]<img src="https://images.storyboard18.com/storyboard18/most-valued-brands.jpg" alt="Most Valued Brands" width="605" height="237" class="size-full wp-image-2040" />  Most Valued Brands[/caption]

According to findings of the report, technology and banking brands account for over half of the total value of all the 75 brands. Six B2B tech brands and 11 Consumer tech brands contribute 35 percent to the total value of the ranking, reflecting the rise of tech in India.

The report states that, overall, B2B brands (tech, payments) are on average almost three times as valuable as B2C brands, reflecting the fact that many of the B2B brands play on the global stage while B2C are more focused on the domestic market.

'Six banking brands deliver 19 percent of the total value. Also notable for their performance are Insurance brands, which have performed well as the pandemic increased consumers’ focus on protection of life and health and Telecom Providers, led by Airtel and Jio which took full advantage of growth opportunities as everything moved online, from education to work to parties,’ the report says.

“India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from COVID-19 behind them. Indeed, they have both driven and benefited from the transformation in consumer and business behaviour as a result of COVID-19, especially where it relates to the use of technology," said Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar. 

He added, "The challenge now is to sustain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal. Brand owners will need to work harder to identify and build on what makes worth paying for and ensure ROI on their marketing expenditure to avoid a margin squeeze.” 

TCS is India's most valuable brand: Kantar BrandZ report

AIRTEL