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festive-marketing
FESTIVE MARKETING
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Advertising
Consumer brands hike festive ad spends up to 20% YoY as India’s adex heads for upwards ₹55,000 crore in FY26
Advertising
GST 2.0 likely to lift festive cheer: India’s AdEx set to top Rs 55,000 cr in FY26, up 18–20% YoY
Digital
AI, Q-comm, micro-Influencers, regional language content fueling festive shopping: Meta
Digital
GroupM predicts record festive growth for TV, Digital and OOH
Brand Marketing
Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs
How it Works
Rs 580 bn boom: Indian digital ad spending set to surge 15.9% this festive season
Quantum Brief
Philips India introduces its latest festive campaign, #HowIndiaCelebrates
How it Works
34 percent rely on social media to research on beauty products: Report
How it Works
Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent
How it Works
Festive quarter fuel: AdEX to increase by 20% during H2 2023