FESTIVE MARKETING

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Brand Makers

Riding on GST 2.0 boost, Mercedes-Benz India eyes ‘best-ever’ festive season with 25% higher ad spends

Special Coverage

Amazon sees 50% YoY jump in smartphones above Rs 20,000, driven by premiumisation, GST rate cut

How it Works

Festive season bonanza: Brands across categories pass on GST cuts to consumers

Brand Marketing

Indriya to boost festive ad spends by up to 200%; digital to dominate media mix: CMO Shantiswarup Panda

Advertising

14x sales spikes, 30% adex hike: Quick commerce takes center stage this festive season

Advertising

GST 2.0 fuels festive momentum: Auto makers slash prices, EV push and two-wheeler benefits to drive 20% adex surge

Brand Marketing

Brands boost festive ad spends, allocate up to 40% to nano and micro influencers

Advertising

Radio’s Festive Comeback: Adex set to rise 15% as brands bet on reach, recall and local connect

How it Works

Jewellery brands boost festive ad spends by up to 45% despite Trump tariffs and gold price surge

Brand Marketing

Festive confectionery ad spends surge 10–25% as brands bet big on rural revival, digital push and emotional storytelling

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