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NODWIN Gaming International Pte Ltd (Nodwin Gaming Singapore), a wholly owned subsidiary of Nodwin Gaming on Wednesday incorporated a wholly owned subsidiary in the US  under the name and style of “Nodwin Gaming USA Inc.”. 

The cost of subscription of shares would be $90, that is 9,000,000 shares of $0.00001 per share.

Nazara Technologies' NODWIN Gaming reported a 23% increase at Rs 165 crore in the third quarter revenue for the fiscal year 2025.

The growth was led by strong performances from NODWIN's proprietary IPs and live events such as Playground Season 4, Snapdragon Pro Series, and Dreamhack and Comic Con integration as ONE event.

NODWIN made several acquisitions, including Trinity Gaming (Influencer/Talent
Management), AFK Gaming (Content Management and Distribution), and StarLadder (IP and event production portfolio), investing over INR 75 Crores in these assets in recent months.

The company's international revenues stood at 48% of total revenue in Q3FY25 and 45% in 9MFY25.



NODWIN Gaming expands esports operations in the US

The Kingdom of Saudi Arabia (KSA) is all set to host the inaugural Olympic Esports Games in 2025 and have invested $38 billion, KSA is decentralizing the global esports industry. Traditionally, the West has dominated the esports and game development sector worldwide. Additionally, the esports industry is experiencing stagnant growth globally, and it has struggled significantly in India.

According to a PwC report, global esports revenue is expected to grow to $1.86 billion by 2025, nearly doubling from $996 million in 2020. Kingdom of Saudi Arabia is emerging as a new global player with its Vision 2030 plan, aiming to develop 30 competitive games and establish itself as a global gaming hub by 2030.

With this shift away from Western countries dominating the esports scene, India stands to benefit significantly through increased investments, decreased organizational expenditures, and, more importantly, exposure to global esports talent.

India's homegrown company, NODWIN Gaming has played a crucial role in Saudi Arabia’s expanding esports landscape, managing the production and broadcasting of the PUBG World Championship 2024 in August, with Freaks 4U Gaming serving as the endpoint.

Akshat Rathee, Managing Director and Co-founder of NODWIN Gaming, said, “Saudi Arabia's booming gaming market creates new opportunities for Indian developers, content creators, and tournament organizers to expand their reach. The country also serves as a launchpad for Indian developers to enter the Middle East and beyond.”

Rathee added, “Furthermore, Saudi Arabia's inclusion in BRICS+ presents a unique opportunity for the developing world to establish deeper connections in the esports and gaming sectors, independent of Western narratives. This alignment encourages greater collaboration, innovation, and economic growth among emerging markets.”

He further elaborated, saying, “Saudi Arabia's investments in gaming and esports have the potential to benefit the broader Asian region, including India. With Saudi Arabia investing heavily in gaming facilities and infrastructure, Indian players and teams could gain access to world-class platforms closer to home, potentially fostering cross-border collaborations that elevate India’s status in the global esports arena.”

Jetapult, a gaming investment startup supported by JetSynthesys and Accel, has invested $4.5 million in Saudi Arabia-based game developer UMX Studio, marking its first investment in the Middle East and North Africa (MENA) region.

"We bring a wealth of proven gaming expertise and cutting-edge technology to this partnership with the aim of enhancing gaming experiences across the Middle East’s emerging development ecosystem," said Sharan Tulsiani, CEO of Jetapult.

With a lack of sponsors and declining esports revenue in India, many esports organizations are struggling; recently, 18 esports teams shut down their Battlegrounds Mobile India rosters due to the lack of a future roadmap for the game.

Rohit Jagasia, Founder and CEO of Revenant Esports, stated, “It will be easier for Indian esports athletes to participate in tournaments organized in Saudi Arabia, unlike in the USA, China or Korea, where visa restrictions often create complications.”

He continued, “Additionally, being closer to India, Saudi Arabia will definitely help the Indian esports ecosystem grow, leading to talent exchanges that bridge the global gap. It’s time for India to invest in the esports ecosystem for its growth.”

Discussing how Saudi Arabia's investments will benefit esports organizations in India, Jai Shah, Co-founder of Orangutan Gaming, commented, “I think it’s great for the overall industry worldwide. The scale of events and tournaments is better than ever. I see Saudi Arabia becoming the hub for esports globally.”

Shah added, “India is the future of gaming as it’s at an early stage of growth. Seeing how the West has developed in this sport, there’s no reason why foreign investors wouldn’t invest in India. An industry like esports needs capital to grow, and Saudi Arabia has the resources and has seized the opportunity.”

KSA's investment in esports will create a ripple effect benefitting neighbouring countries. It will be interesting to see Indian esports ecosystem to be proactive in harnessing this momentum and strategically aligning with Saudi Arabia’s growing influence and rising alongside KSA's bold 20230 vision.

Indian Esports industry to piggyback on Saudi Arabia’s billion dollar gaming investments

In a bid to amplify reach and attract more brands on collaborative initiatives, NODWIN Gaming, part of Nazara Technologies (BSE: NAZARA) is ramping up its marketing initiatives. The esports company spent upwards of Rs 50 crore on this effort in the last one year. The company that has created close to 25 IPs in this period expects its marketing spends to grow further in line with their growth.

Alongside spending on ads on gaming and esports platforms, brands are particularly attracted to IPs simply for their popularity and millennial fan following. Naturally, the focus for NODWIN has been creating IPs and new benchmarks around them.

Talking of benchmarks, NODWIN Gaming sold the media rights of its marque property Battlegrounds Mobile India (BGMI) Masters Series to Star becoming the first player to have an esports tournament televised on prime time television.

According to Vishal Parekh, CMO, NODWIN Gaming, this created the opportunity for immense reach for not just the series, but also all the partnering brands.

The series clocked 1.2 million impressions on its opening day, beating the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh impressions on day 1, the French Open day 1 with 6.5 lakh impressions and the UEFA CL semi-finals that saw 4.6 lakh impressions, according to data provided by the company.

In general, the viewership of esports in India is at an all-time high.

As per business intelligence platform Statista, in the financial year 2021, there were around 17 million viewers of esports in India. The number of viewers was almost double that of 2019. It was estimated that in 2025, there would be around 85 million viewers of esports events on 20 different platforms making India one of the fastest growing markets for eSports viewership.

According to a broker research report by Prabhudas Lilladher based on a NDR with Manish Agarwal, CEO of Nazara Technologies Battle Grounds Mobile India (BGMI) Master Series IP telecasted on Star Sports between June-24 and July17 is likely to be profitable from first year itself.

Profitable or not, NODWIN has managed to bag brand deals across categories for the IP.

“Thanks to the viewership, the number of non-endemic brands showing interest in the category has gone up,” says Parekh.

“Initially we would have only the likes of gaming brands, IT players, PC manufacturers, headset manufacturers and storage providers collaborating with us. But the interest in the category is now coming from outside the esports ecosystem. We started off the tournament with just two partners but went on to have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette,” Parekh adds.

Brand collaborations have been clocking strong revenues in the last two years. According to the latest annual report of Nazara, NODWIN saw a growth momentum in revenues with 74 percent growth in FY 2020- 21 over FY 2019-20.



NODWIN GAMING