GE's Linda Boff on what it takes to reinvent a 130-yr old brand

GE recently unveiled new brand names for three planned future public companies - GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.

By  Storyboard18| Aug 17, 2022 5:40 PM
Storyboard18’s Shibani Gharat in conversation with Linda Boff, CMO, GE
First Published onAug 17, 2022 5:40 PM

SPOTLIGHT

Brand MakersDigital Entertainment Summit 2025: The Highlights

The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.

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In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.