MARKETING

Brand Marketing

Vodafone Idea ups marketing spend to Rs 1,159 crore as ARPU rises 7.3% in Q3

Brand Marketing

Explainers, audits, assurance: How food brands use 'educational' marketing amid lab-testing scrutiny

Advertising

Havells cuts ad spend by 13% in Q3 FY26 to Rs 154 crore

Advertising

From Bat to Brand: Kohli’s record ODI century sparks marketing moment

Brand Marketing

Post or Pause? Experts advise brands to stay silent after Deepinder Goyal’s social media backlash

Brand Marketing

Qcomm branding reset: Blinkit, Instamart, Zepto and the retreat from 10-minute delivery

How it Works

2026: Navigating the overloaded mind — Will brands be the last unfair advantage?

Brand Marketing

Nykaa expects upper mid-twenties revenue growth in Q3 FY26

Advertising

Pernod Ricard India’s Rs 864 crore advertising expenses backs FY25 market surge

Brand Marketing

Piramal Consumer Healthcare targets GenZ; doubles down on digital as ecomm hits 24% of sales in H1 FY26

Brand Marketing

Karnataka's Nandini takes on Amul in race to sponsor IPL champions RCB

How it Works

From Apple to Instagram: How big brands are using behavioural science to shape consumer choices

Advertising

India’s Advertising Playbook 2026: AI at helm as consumer behaviour, media rights, and retail media recalibrate industry

Brand Marketing

Kusha Kapila’s UnderNeat hits Rs 150-crore ARR in eight months, raises $6 million

Brand Marketing

Shiprocket bets on data-driven marketing, plans Rs 294 crore spend over three years

Brand Marketing

India’s Pop wave grows: AJIO partners with Spotify for inaugural I-Pop icons live

Brand Marketing

‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers

Advertising

India’s ad market set for 4.6% rise in 2025; Big techs dominate global $1.19 trillion spend: WARC

Advertising

AI-driven ad fraud causes 12% marketing spend leakage: mFilterIt report

Brand Marketing

PhysicsWallah ups marketing spend by 50% in H1 FY26 as offline expansion accelerates

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