MARKETING

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Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.

Brand Marketing

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Brand Marketing

Businesses must take back control in an AI-driven future: S4's Martin Sorrell

"Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important," he said

Advertising

Madras HC restrains Shaadi.com's ad over "30-day money back guarantee" misleading claims

The Court found Shaadi.com’s ad misleading, stating it violated advertising norms and engaged in unfair trade practices.

Advertising

Decoding 6 types of cookies in digital advertising

Cookies play a crucial role in digital advertising, helping advertisers track user behaviour, preferences, and browsing history. Here's a roundup of the commonly used cookies based on their purpose.

Brand Marketing

Maha Kumbh 2025: Top brand campaigns making a splash

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here's a quick look at the top campaigns making waves at the holy confluence.

Brand Marketing

Maha Kumbh 2025: Brands pour in Rs 2,000 crore to engage record 45 crore devotees

Global brands pour in massive investments as Prayagraj transforms into a spiritual and economic powerhouse.

Brand Marketing

Britannia's new OOH campaign champions sustainability by moulding billboard art

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Brand Makers

Tata Power's AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.

Brand Marketing

Nestlé India sees 8.6% profit surge in Q2 FY25, names Manish Tiwary as incoming MD

Nestlé India has launched more than 145 new products contributing to approximately 7 percent of sales. The FMCG major also announced that eight more projects in the pipeline

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