MARKETING

Brand Marketing

Shiprocket bets on data-driven marketing, plans Rs 294 crore spend over three years

Brand Marketing

India’s Pop wave grows: AJIO partners with Spotify for inaugural I-Pop icons live

Brand Marketing

‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers

Advertising

India’s ad market set for 4.6% rise in 2025; Big techs dominate global $1.19 trillion spend: WARC

Advertising

AI-driven ad fraud causes 12% marketing spend leakage: mFilterIt report

Brand Marketing

PhysicsWallah ups marketing spend by 50% in H1 FY26 as offline expansion accelerates

How it Works

Ola pauses operations of Ola Foods to re-evaluate business strategy: Report

Brand Marketing

Perfetti Van Melle's Gunjan Khetan calls confectionery fast fashion; bets on format, flavour, tech

How it Works

From Goan to Korean: India’s food choices scale from 2x to 17x, reveals Swiggy

Brand Marketing

With consumers dressing down, Van Heusen rethinks its mix - and its media spend

Brand Marketing

FMCG majors chase high-margin beauty with Rs 4,000 crore in acquisitions over two years

How it Works

56% women in India’s music industry cite safety as top concern: Spotify–YouGov Study

Brand Marketing

PharmEasy penalised for ‘Basket Sneaking’ dark pattern; CCPA flags design flaw as unfair trade practice

Brand Marketing

Amul eyes bigger footprint in Israel; set to expand dairy exports beyond ghee

Brand Marketing

Groww Q2 profit hits Rs 471 crore as customer acquisition cost nearly doubles to Rs 1,374

Brand Marketing

CMO influence drops to 55% as AI budgets shift to IT: Capgemini

Brand Marketing

Honasa Consumer bets on "Mega brand creation decade", says CEO Varun Alagh

Brand Marketing

Domino’s surges in H1 FY26 as fried chicken, pizza rivals see soft growth in existing stores

Brand Marketing

Oreo-maker Mondelez launches Lotus Biscoff in India at Rs 10 to tap mass biscuit market

Brand Marketing

Jewellery brands Kalyan, Senco bet big on advertising to derive festive sales despite soaring gold prices

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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