MARKETING

Advertising

Myntra’s ad revenue jumps 28% to Rs 914 crore in FY25, marketing expenses surge to Rs 2,105.3 crore

Brand Marketing

Dabur CEO hails GST overhaul as demand booster for consumers

Agency News

Indian Oil calls fresh pitch to empanel two media agencies for three year mandate

Brand Marketing

From Word-of-Mouth to Metro Wraps: How Lahori Zeera built a national brand

Social Media

YouTube introduces urban-rural ads, creator hub, AI-powered peak points for advertisers

How it Works

84% Indians prioritise food safety; PwC survey reveals health, tech, sustainability shaping food choices

Brand Marketing

Mahindra to export EVs to UK in 18–24 months; targets double-digit growth in FY26

Brand Marketing

Hyundai bets on affordable SUVs, sees double-engine growth

Brand Makers

Tourism can double its share in GDP with GST Reform, says Tourism Minister Gajendra Singh Shekhawat

Brand Makers

Rajasthan High Court stays FIR against Shah Rukh Khan, Deepika Padukone in Hyundai case

How it Works

Ishq FM sale collapses as TV Today Network terminates deal with CCAMPL

Advertising

GST overhaul: Govt tells firms to revise MRPs, release ads, notify dealers

Brand Marketing

Boult's Varun Gupta crowdsources tagline after GOBOULT rebrand; says 'Drop your tagline in comments, win Rs 25,000'

Brand Marketing

Highlight vehicle price drop post-GST rationalisation across dealerships: Centre tells automakers

Advertising

SpiceJet cuts consolidated marketing spend by 18% to Rs 290 crore in FY25

Advertising

EaseMyTrip’s ad revenue dips 6% to Rs 80 crore in FY25, but strong holiday bookings drive growth

Brand Marketing

Volkswagen eyes India for small EVs after GST cuts

Brand Marketing

Britannia bets big on rural India, targets 50% sales share in 3–4 years

Brand Marketing

Hyundai cuts car prices by up to Rs 2.4 lakh after GST rate reduction

Special Coverage

GIFT City powers Gandhinagar’s bid to be ‘next Bengaluru’ with $64 billion GCC growth

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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