MARKETING

Brand Marketing

Oreo-maker Mondelez launches Lotus Biscoff in India at Rs 10 to tap mass biscuit market

Brand Marketing

Jewellery brands Kalyan, Senco bet big on advertising to derive festive sales despite soaring gold prices

Brand Marketing

R K Swamy Q2 profit inches up to Rs 53.6 lakh; Revenue rises 12%

Brand Marketing

Indian startups prioritise brand building in IPO plans; Meesho, Groww, boAt allocate over Rs 1,400 crore

Brand Marketing

75% of Indian B2B marketers say sales cycles getting longer: LinkedIn

Advertising

Hindustan Media Ventures Q2 revenue rises 15% to Rs 196 crore on print, digital ad growth

Advertising

30% ad budget cuts, 20% rise in AI-driven privacy lawsuits, and 1 in 3 consumers going offline - 2026 set for marketing reality check

Brand Marketing

Kimberly-Clark to acquire Band-Aid, Neutrogena owner Kenvue for $48.7 billion

Brand Marketing

Classrooms to Controversy: Why Physics Wallah faces an FIR over its forest ad shoot in Kashmir

Advertising

HUL, Dabur, GCPL ramp up marketing as GST reshuffle sparks consumption push

Brand Marketing

Maruti Suzuki festive retail sales up 90% YoY to 4 lakh units; GST cut boosts small car demand by 30%

Advertising

Bharti Airtel ramps up sales and marketing spend to Rs 3,182 crore in Q2 FY26

Brand Marketing

Lenskart IPO: How founder Peyush Bansal 360-degree marketing turned eyewear into a lifestyle

Brand Marketing

French groom turns wedding into marketing masterstroke, sells ad spots on tuxedo

Brand Marketing

Radico Khaitan’s selling & distribution spends jump 46% in Q2; A&SP to stay at 6-8% of revenue

Brand Marketing

Varun Beverages adds alcoholic drinks to MoA; Signs exclusive Carlsberg deal in Africa

Brand Marketing

Combiflam manufacturer Sanofi India clocks 7.5% drop in profit in Q3

Brand Marketing

PepsiCo bottler Varun Beverages posts 18.6% rise in profit to Rs 745 cr in Q3 CY2025

Brand Marketing

CarTrade Q2 FY26: Profit up 109% YoY, marketing costs stay unchanged at Rs 7 crore

Brand Marketing

Brand vs Bollywood: Delhi HC restrains use of ‘BroCode’ as film title over trademark clash

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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