MARKETING

Brand Makers

Tata's Trent pours out stake in Zara India, Massimo Dutti to boost own retail brands

According to Trent's annual report, the Tata enterprise has pared its stake in ITRIPL from 49% to 34.94% by selling 1,40,000 equity shares through a buyback offer

Brand Makers

Tata's Trent accelerates retail expansions, adds over 280 stores for Westside, Zudio in FY25

According to Trent's annual report, Westside added 40 new stores and consolidated 24 stores between April 20240-March 2025, bringing the total store count to 248 as of March 31

Brand Marketing

Quick commerce boom faces backlash over food safety failures

The booming quick commerce sector is under fire as growing food safety violations threaten to erode consumer trust and stall its rapid ascent.

Brand Makers

Rohit Talwar steps down as Castrol India VP and Head of Marketing

Talwar was appointed to the role on November 1, 2023, succeeding Jaya Jamrani, who had taken a one-year sabbatical.

Special Coverage

RCB marketing head Nikhil Sosale arrested over Bengaluru stampede tragedy

Sosale's social connections to celebrities such as Virat Kohli and Anushka Sharma—both of whom follow his private Instagram account—have also drawn public attention.

Brand Marketing

Shein hit with EU complaint over dark patterns in app, website

In the complaint, BEUC said several pop-ups urge customers not to leave the app or risk losing promotions. The shopping platform also showcases countdown timers to create pressure to complete the purchases

Advertising

Sula Vineyards' marketing expenses surge by 177.7% to Rs 20.75 crore in FY25

Sula Vineyards' sales and promotion expenses stood at Rs 60.39 crore in FY25 while the marketing expenses climbed by 177.7% to Rs 20.75 crore in the same period.

Advertising

Asian Paints trims ad spend by 0.68% to Rs 1,297 crore in FY25, amid market challenges

Unaffected by the industry sentiments, Asian Paints' marketing efforts were anchored in a cohesive and omnichannel strategy designed to engage audiences across platforms

Brand Makers

EaseMyTrip launches 2.0, targets high-growth travel firms with 49% investment

EaseMyTrip 2.0 will focus on working capital investments, acquiring up to 49% equity in selected businesses, while ensuring that founders retain full operational control.

Advertising

Nykaa's adex climbs up by 31% to Rs 244 crore in Q4FY25

In the full fiscal 2025, Nykaa's profit jumped to Rs 72.07 crore compared to Rs 39.74 crore in the year-ago period--an increase of 81.3%

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