Dunzo’s former head of brand, Sai Ganesh, shares how he is trying to make quizzes cooler, why he paused his marketing journey, and more.
The Amritsar-born executive was announced as the global CEO of Ogilvy.
Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.
In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.
Lulu Chen's book is a window into the brainchild of Pony Ma, Tencent’s 'influence empire'. Bookstrapping Rating: 4 stars
Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.
Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.
Find out who made the cut and who got cut in Storyboard18’s weekly pick of the best and boring ads.
Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike's swoosh. Then think if you recall anything more. Do you need to?
Help us tell our story, your way. Whether it’s art, copy, a meme or even a short video - pick your medium and become a part of Storyboard18's community campaign.