Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Listen in to the makers of Thums Up’s new ad campaign.

By Storyboard 18| Aug 1, 2022 12:06 PM

SPOTLIGHT

Brand Makers Digital Entertainment Summit 2025: The Highlights

The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.

Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Listen in to the makers of Thums Up’s new ad campaign.

SPOTLIGHT

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

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