ARNAB-ROY

How it Works

Thums Up unveils new campaign ahead of ICC Men's T20 World Cup 2022

The campaign, which features cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, is promoting how fans get access to match moments, straight from the pitch.

Quantum Brief

Thums Up needs to be an iconic brand with every generation

The Coca-Cola Company's marketing VP, Arnab Roy, on Thums Up's next billion .

Watch Listen

Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

Brand Makers

Why some sporting bodies need to look beyond tactical brand partnerships

“Many sporting bodies (not all) still see brands and companies as cash sources, and thus most of the partnerships are short-term tactical ones.” - Arnab Roy, vice president and head-marketing, Coca-Cola India and Southwest Asia.

Watch Listen

Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Listen in to the makers of Thums Up’s new ad campaign.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN