THUMS-UP

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Mast & Meh: Oakley, Thums Up, Tata Motors, Myntra, Levi's India

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

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Thums Up unveils new campaign ahead of ICC Men's T20 World Cup 2022

The campaign, which features cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, is promoting how fans get access to match moments, straight from the pitch.

Quantum Brief

Thums Up needs to be an iconic brand with every generation

The Coca-Cola Company's marketing VP, Arnab Roy, on Thums Up's next billion .

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Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

Quantum Brief

Mast & Meh - This week's round up of the best and boring ads

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

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Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Listen in to the makers of Thums Up’s new ad campaign.

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