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At the 72nd edition of the Cannes Lions International Festival of Creativity, Indian agencies walked away with nine coveted Lions. The wins spanned three major categories — Outdoor, Health & Wellness, Print & Publishing and Pharma — with a total haul of one Gold, two Silver Lions and three Bronze Lions in Outdoor, one Gold in the Print & Publishing category, and one Silver Lion each in the Health & Wellness and Pharma categories.
In the Outdoor category, five campaigns emerged victorious. FCB India earned a Bronze and a Gold for its campaign Lucky Yatra developed for Indian Railways. Ogilvy Mumbai secured Bronze Lions for Brooke Bond Taj Mahal Tea’s Chai Bansuri, created for Unilever, and Vi Guardian Beads for Vodafone Idea.
Two Silver Lions were awarded to Talented, Bangalore, for Nature Shapes Britannia, a campaign for Britannia Industries, and to FCB Kinnect for Too Yumm to Cheer!, created for snack brand Too Yumm!
In the Print & Publishing category, Ink of Democracy for the Times of India by Havas, Mumbai walked away with a Gold Lion.
In the Health & Wellness segment, Naga Saint Eye, developed by Godrej Creative Lab for the Eyebetes Foundation, received a Silver Lion. The Pharma category saw Lowe Lintas, Mumbai, take home a Silver for Dawai Reader, a campaign for Alkem Laboratories.
“Winning at Cannes is always special — it means your work has cut through on the world's biggest creative stage,” said Dheeraj Sinha, Group Chief Executive Officer, FCB India and South Asia. He called the accolades for Lucky Yatra and Too Yumm! a “proud moment,” noting the diversity of categories as a reflection of the agency’s creative momentum.
“It’s not just about individual campaigns; it’s about a culture of creativity that encourages bold thinking and real impact,” he added.
“It’s an extremely gratifying feeling, to be opening our Lions tally on day one of Cannes, with work for two of our most iconic brands - Taj Mahal Tea and Vodafone-Idea (Vi). It’s great to see both brands carrying on their winning ways from last year, now with Chai Bansuri and Number Rakshak. A big shout out to all our teams at Ogilvy and our partners who have strived to push excellence on these pieces of work, along with all our fantastic clients!”, stated Kainaz Karmakar, Harshad Rajadhyaksha, and Sukesh Nayak, CCOs, Ogilvy India.
India submitted 982 entries to this year’s festival, an increase from 826 last year. The country secured 22 shortlists across four categories — Outdoor, Health & Wellness, Pharma, and Print & Publishing — reinforcing its widening footprint at one of the world’s most prestigious advertising showcases.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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