Digital
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IPG in talks to sell digital marketing agency R/GA to TCS: Report
IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.
R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.
Interpublic Group (IPG) is in talks with Tata Consultancy Services to sell its prominent digital marketing agency R/GA.
While the negotiations are still ongoing, according to the Wall Street Journal, there is a possibility the deal might not materialise due to disagreements on valuation. R/GA is valued around $300mn.
It has been reported that R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.
R/GA has worked with various clients including Verizon, Google’s Android, Samsung, and Coca-Cola. R/GA became part of IPG in 2001 through IPG's acquisition of R/GA’s parent company, True North Communications. IPG, considered the world’s fourth-largest advertising holding company by revenue.
The agency, R/GA, has presence across the United States, Europe, South America, and Asia-Pacific and help brands and businesses define, envision, and create a more human future through its core practices, including media, connected communications, product and experience, brand relationship design, brand design consultancy, and specialised offerings like R/GA Health and R/GA Ventures.
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