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Kia has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. Starring Bollywood actor Bobby Deol embodying the'Badass' persona, the campaign epitomizes the Seltos, appealing to customers who crave tech-driven mobility experiences.
The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.
Both Seltos and Lord Bobby will be seen mirroring each other's style, boldness, and charisma in the main film, making this collaboration truly electrifying.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.