Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Kia rolls out new campaign 'Tech is now Badass' with Bobby Deol
Starring Bollywood actor Bobby Deol embodying the'Badass' persona, the campaign epitomizes the Seltos, appealing to customers who crave tech-driven mobility experiences.
The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.
Kia has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. Starring Bollywood actor Bobby Deol embodying the'Badass' persona, the campaign epitomizes the Seltos, appealing to customers who crave tech-driven mobility experiences.
The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.
Both Seltos and Lord Bobby will be seen mirroring each other's style, boldness, and charisma in the main film, making this collaboration truly electrifying.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.