Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Modest gains for India at Cannes; Ogilvy, VML & Talented bag 3 Lions for Titan, Coca-Cola, Britannia work
Ogilvy’s ‘Eye Test Menu’ for The Titan Company; VML India’s ‘The Girl who played the Tutari’ for Coca-Cola and ‘Avani’s Gold’ for Britannia Marie Gold secured a Bronze and 2 Silver Lions, on Day 2 of the Cannes Lions Festival of Creativity.
(From left to right: Eye Test Menu and Avani's Gold)
At the 72nd edition of the Cannes Lions International Festival of Creativity, India posted a quieter second day, with a handful of wins across key categories, including Design, Entertainment Lions for Music, and Sport.
After a stronger showing on Day 1—where Indian agencies claimed two Gold Lions along with several Silver and Bronze in categories such as Outdoor, Pharma, and Health & Wellness—the second day brought fewer accolades.
Among the highlights, Ogilvy Bangalore earned a Bronze Lion in the Design category for “Eye Test Menu,” created for The Titan Company. In the Entertainment segments, VML Mumbai took home a Silver Lion for Coca-Cola’s “The Girl Who Played The Tutari,” while Talented, Bangalore won Silver in the Sport category for “Avani’s Gold” on behalf of Britannia Marie Gold.
India’s medal tally now stands at 12: two Gold, six Silver, and four Bronze Lions.
The country sent 982 entries to the festival this year—up from 826 in 2024—across a range of categories. Indian work had been shortlisted once in Industry Craft, five times in Design, four in Film Craft, two in Entertainment Lions for Gaming, and three each in the Music and Sport subcategories under Entertainment.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.