Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue

After Delhi, Hyderabad and Kochi, now Namma Metro trains will wrapped with advertisements. The practice was initiated in the year 2014 by Delhi Metro. As per a report by The Hindu, Bangalore Metro Rail Corporation Limited (BMRCL) has issued its first tender for advertisements in order to generate non-fare revenue.

The report confirms that BMRCL's Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

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According to the BMRCL officials, to generate non-fare revenue advertising inside the trains and stations are being done. Per the report, before August 2018 when BMRCL has a setback as Bruhat Bengaluru Mahanagara Palike (BBMP) banned outdoor advertisements on metro pillars and the medians beneath viaducts, following a High Court order, Namma Metro used to generate about Rs 10 crore annual revenue from such advertisements. However, in 2023 the filing on station and inside metro coaches were re-started.

Moreover, BMRCL leases out space for retail outlets, ATMs and parking at metro stations. This also includes promotional kiosks, EV charging stations and telecom towers.