Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Revolt Motors rolls out ‘Built for Genaration Why’ campaign
The ‘Built for Generation Why’ campaign highlights the bike's 150 km range on a single charge, paired with a monthly EMI starting at Rs 2799/.
The campaign is geared towards new age riders. (Stills from the campaign)
Revolt Motors, electric bike manufacturer initiated a marketing drive with a TV-led campaign, bolstered by digital presence and strategic OOH media presence in 65 cities. The campaign is geared towards new age riders.
The ‘Built for Generation Why’ campaign highlights the bike's 150 km range on a single charge, paired with a monthly EMI starting at Rs 2799/.
Anjali Rattan Nashier, business chairperson of RattanIndia Enterprises Limited, the parent company of Revolt Motors, highlighted the strategic timing of the campaign and said, “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco- conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, holds broader appeal, not only among today's youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.