Quantum Brief
Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar
Shahid Kapoor reveals the mystery friend behind his travel itinerary
Well, in a moment marketing stunt, the answer has been revealed by Kapoor himself. He took to Instagram to reveal that the friend was no actor or influencer but in fact, SBI card miles.
A great marketing tactic by SBI to partner with Kapoor and leverage all the virality that was created on social media. (Image sourced via Forbes India)
Remember when a few days ago, Shahid Kapoor’s extravagant travel itinerary was leaked on social media? It got everyone wondering about who the mystery friend was who had sponsored all of his bookings.
Well, in a moment marketing stunt, the answer has been revealed by Kapoor himself. He took to Instagram to reveal that the friend was no actor or influencer but in fact, SBI card miles.
A great marketing tactic by SBI to partner with Kapoor and leverage all the virality that was created on social media.
Kapoor revealed that spending via the card helped him get flight miles and hotel loyalty points.
We’ve usually seen moment marketing in the form of social media static posts or OOH campaigns. An all out advert is a fresh take that has landed well.
Was the whole thing an SBI plan or was it just good spotting of trends? Guess we’ll never really know.
SPOTLIGHT
A recap of Storyboard18's biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.
Read MoreZee-Sony merger saga ends: Timeline of the failed merger
Sony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.