How it Works
Tech layoffs 2025: The biggest job cuts in Silicon Valley and beyond
Singles got free water bottles at Diljit Dosanjh's Delhi concert. Know why
Volunteers from the matrimonial site Jeevansathi.com handed out water bottles to single attendees outside the stadium, with their clever campaign quickly becoming a viral sensation, stealing the spotlight at Jawaharlal Nehru Stadium.
Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees.
Delhi experienced an unforgettable night as Punjabi superstar Diljit Dosanjh kicked off the India leg of his Dil-luminati Tour on Saturday at Jawaharlal Nehru Stadium.
Thousands of fans packed the venue, generating massive excitement as they waited in long lines for hours to catch a glimpse of their favourite artist back on the Indian stage. The electric atmosphere was punctuated by an unexpected campaign that quickly took over social media.
Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees. Wearing T-shirts emblazoned with "Singles Ko Paani Pilao Yojana," the volunteers distributed with a playful message: "Jeevansathi pe aa gaye hote toh aaj ye bottle nahi uska haath pakda hota" (If you'd joined Jeevansathi, you'd be holding hands instead of a bottle). The witty marketing move went viral, sparking laughter and applause online.
One user quipped, "Next level marketing strategy." Another commented, "Swati: Main udna chahti hoon, daudna chahti hoon, girna bhi chahti hoon, bas rukna nahi chahti. Jeevansathi: Yeh lo bottle pakdo."
As the concert began, Diljit took the stage dressed in a striking all-black outfit, opening with a powerful performance that had the crown cheering.
In a touching moment, he held the Indian flag high, proclaiming, "Ye mera desh, mera ghar hai" (This is my country, this is my home). His heartfelt words resonated deeply with fans, adding an emotional touch to the high-energy evening.
Post-concert, Diljit shared photos on his IG, captioning them, "History Dosanjhanwala Naam DELHI Utey Likheya Khaasa Zor Lagg Ju Mitaun wastey DIL-LUMINATI TOUR Year 24 Milde an Same Time Same Stadium Day 2.”
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.