Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Truecaller launches ‘Play’; aims to redefine mobile advertising with immersive, video-first formats
With the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Key features of Truecaller Play for advertisers include custom rich media formats, native experience, in-house creative support, and precision targeting at scale.
Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience.
Truecaller Ads, the advertising arm of the leading global communications platform, has announced the launch of Truecaller Play, a comprehensive suite of media advertising solutions designed to transform how brands connect with consumers in today’s mobile-first environment.
Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform’s existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time.
Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention when distractions are minimal and intent is high.
Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Key features of Truecaller Play for advertisers include custom rich media formats, native experience, in-house creative support, and precision targeting at scale.
Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play."
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.