Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
YES Securities has launched its Mother's Day campaign, #GiftHerTheFuture as a tribute to the idea that mothers are more than just moms. The campaign aims to inspire mothers to take the first step towards shaping their future while managing their motherhood responsibilities.
The campaign invites mothers seeking part-time employment to explore opportunities with YES Securities.
Through the ad film, YES Securities aims to empower mothers and support the idea that they are capable multitaskers who can simultaneously nurture their families and pursue their career goals. The ad film campaign is live across all social media platforms of YES Securities.
Speaking about the campaign launch, Anshul Arzare, Managing Director & CEO of YES Securities India Limited, says "We strongly believe that motherhood is about empowering women to reach their full potential and bringing out their versatility. Our #GiftHerTheFuture campaign is a testament to the strength of mothers and an invitation to explore new horizons without compromise. We believe every mother deserves a chance to follow her passion beyond daily duties. Hence, as part of our Mother’s Day campaign, we are opening our doors to mothers who are seeking part-time job opportunities. We hope our campaign will encourage homemakers to take the first step towards shaping their future and chasing their dreams."
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.