Agency News
WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe
The Competition Commission of India (CCI) raided offices of advertising agencies GroupM, Dentsu and Interpublic Group in Mumbai, New Delhi and Gurugram. The CCI officers also visited the Indian Broadcasting and Digital Foundation office for investigation.
According to Reuters report, around 10 locations were raided across the country. The action comes after CCI initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts.
Sources told Storyboard18 that GroupM's Mumbai office near Mumbai airport Bay 99 has been blockaded by the CCI officials. The investigations are ongoing.
However, the exact reason behind the raids are yet to be ascertained, media reports suggest that the case involves top agencies and top broadcasters over allegedly fixing ad rates and discounts.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.