Backed by an annual £300 million investment and supported by partnerships with top AI firms, WPP Open positions WPP Media as the most technologically advanced platform in the industry.
As part of the restructuring, a new department—Media Management and Delivery (MMD)—will consolidate investment, Nexus, and campaign reporting functions into a single division.
The CCI also considers "plus factors," additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.
Inside the glass-walled offices of these advertising giants, a long and tense night unfolded. CEOs and senior executives were confined to their boardrooms under the watchful eyes of CCI officials.
Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.
Sources familiar with the matter revealed that CCI officials were reviewing key documents related to the investigation late into Tuesday night.
The action comes after CCI initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts.
Under Section 3(3) of the Competition Act, 2002, any agreement between players in the same industry that directly or indirectly determines prices or restricts competition is illegal.
Media agencies are yet to issue any statement related to the raids carried out in their premises.
CCI officials raided offices of GroupM, Dentsu and Interpublic Group in Mumbai, New Delhi and Gurugram. The CCI officials also visited the Indian Broadcasting and Digital Foundation office for investigation.