Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Publicis Media bags LinkedIn's global media mandate
The responsibilities of Publicis Media will be to look into the platform's media planning and buying efforts.
The demand for AI-related skills on the platform is still soaring.
Online professional platform LinkedIn has handed over the global media mandate responsibilities to Publicis Media, Publicis Groupe's global media agency, stated an Adweek report.
The responsibilities of Publicis Media will be to look into the platform's media planning and buying efforts.
This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads.
In 2024, as per the COMvergence report, Omnicom Media Group won over $183 million worth of new business value, while Publicis Media Group reported a over $71 million new business value. COMvergence assessed 157 account moves and retentions in India, with total estimated media spend reaching $1.1 billion.
Perplexity CEO claims AI browser could replace recruiters and admin assistants
According to Aravind Srinivas, a single prompt to the Comet browser could automate a recruiter's entire workflow. This includes sourcing candidates, contacting them, tracking responses, and even scheduling interviews and generating meeting briefs.