How it Works
Tech layoffs 2025: The biggest job cuts in Silicon Valley and beyond
Sintex's media account on pitch: Exclusive
Sintex's media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.
Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Image source: Unsplash)
Sintex, the world's largest producer of plastic water tanks and Asia's largest manufacturer of corduroy fabrics, has called for a media pitch, Storyboard18 can confirm. The country's leading media investments firms are vying for the mandate.
Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex earlier this year. The IPG Group-owned ad agency's media stablemates like Lodestar UM, Initiative Media and its arm BPN fall under IPG Mediabrands.
In February 2024, the Board of Control for Cricket in India (BCCI) announced Sintex as an Associate Partner for the TATA Women’s Premier League. The partnership will extend for a period of four years from 2024 to 2027.
Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability.
At the time, Ashish Prasad, CEO, Sintex by Welspun, said: “At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is a natural extension of these values, which is why we are backing women's cricket in India."
He added, "As we reinvigorate the iconic brand Sintex, we believe this association will further deepen our relationships with millions of families across India, who live and love Cricket. It’s our way to encourage and empower women across all fields to step ahead of the crease, take charge and WPL provides a superb platform to live this idea nicely."
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.