Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Ad veteran Swati Bhattacharya joins Godrej Consumer Products' in-house agency Lightbox
Apart from the India operations, Bhattacharya in her new role will handle the markets of Argentina, Africa, Chile, Indonesia, etc, stated the report.
During her stint at FCB India, Swati Bhattacharya played a crucial role in shaping the agency's creative reputation and bringing international recognition through path-breaking campaigns, while her keen insights and bold approach to storytelling have left an indelible mark on the organisation, inspiring creativity and pushing boundaries. She will remain at the agency until the end of March. (Image sourced via LinkedIn)
Swati Bhattacharya, who led FCB India as the creative chairperson, has joined Godrej Consumer Products Limited's in-house ad agency Lightbox Creative Lab as the global head, effective from September 1, 2024. Company sources have confirmed the development to Storyboard18. She will also be inducted in the GCPL Global Management Committee. Bhattacharya started her career in advertising twenty-six years ago. In 2016 she became India’s first woman CCO, when she joined FCB Ulka.
During her stint at FCB India, Bhattacharya played a crucial role in shaping the agency's creative reputation and bringing international recognition through path-breaking campaigns, while her keen insights and bold approach to storytelling have left an indelible mark on the organisation, inspiring creativity and pushing boundaries.
Under her leadership, FCB India won more than 180 awards including 4 Grand Prix, Glass Lion, Gold Lions, Clio golds, One Show golds and D&AD Yellow Pencil.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.