Advertising veteran Pratap Bose is no more

Pratap Bose co-founded The Social Street, a marketing communication agency, in 2015.

By  Storyboard18| May 10, 2023 11:41 AM
With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Advertising veteran Pratap Bose is no more. Bose was battling with a major illness, according to media reports. He is survived by his wife and two children.

Bose was the co-founder of The Social Street, a marketing communication agency. He launched the company in 2015. Bose moved out in 2020 and was a marketing consultant till recently. Prior to that, Bose was the chief operating officer of DDB Mudra. He was associated with Ogilvy & Mather India for 17 years and worked in various capacities.

Bose, an advertising industry veteran, was also the former President of The Advertising Club.

First Published onMay 10, 2023 11:13 AM

SPOTLIGHT

Brand MakersDil Ka Jod Hai, Tootega Nahin

"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."

Read More

The new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising

From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.