Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Aiming high: Kim Ye-ji hits the target as Tesla Korea's first brand ambassador
Following viral recognition for her silver medal win, Kim Ye-ji embarks on a new partnership with the electric carmaker, excited to promote a positive message.
The partnership is rooted in Kim's rising popularity, particularly after her stunning performance at the International Shooting Sport Federation (ISSF) World Cup in Baku, Azerbaijan.
Olympic shooter Kim Ye-ji has officially been named Tesla Korea's first brand ambassador, a development that follows high praise from Tesla CEO Elon Musk, as per reports.
The announcement came from Kim's agency, Plfill, which highlighted that the relationship blossomed after Musk acknowledged her achievements on social media.
"I'm very excited to work with Tesla, who have recognized me," Kim stated in a press release. "I hope to convey a positive message together with Tesla."
The partnership is rooted in Kim's rising popularity, particularly after her stunning performance at the International Shooting Sport Federation (ISSF) World Cup in Baku, Azerbaijan, where she secured a silver medal in the women's 10-meter air pistol event.
Clips of her unique shooting glasses and relaxed stance became a sensation online, amassing 53.5 million views and 350,000+ likes.
Musk himself contributed to the buzz by responding to a tweet from Kim, suggesting that the talented shooter "should be cast in an action movie," further amplifying her visibility.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.