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Alok Jain has joined Viacom18 as President and Head of Colors Hindi and Regional, where he will also be responsible for supervising the rollout of regional digital content.
Jain, an IIT Delhi- ISB alumni, comes with 20+ years’ experience in strategic, operational, and people leadership roles across diverse industries joined Viacom18 after a close to seven-year stint at Disney Star. In the last two years at Disney Star, Jain was handling P&L responsibility of the company’s Telugu, Bengali, Oriya, and Kannada cluster of TV channels and Disney+Hotstar business.
As per reports, Kevin Vaz, chief executive officer - Viacom 18 – TV business and digital for regional networks wrote an internal mail welcoming Jain.
“This role, as the Head of Colors—Hindi and Regionals—will unlock value and content synergies in a meaningful way for us to gain market leadership and build a healthy business model. As we set our sights on becoming the No. 1 channel across the country, I am confident Alok will help us drive that success alongside all of you,” excerpts from the mail read.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.