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Arjoon Bose joins Bel Group as global chief marketing and digital officer in charge of growth
Arjoon Bose will be responsible for developing and deploying global marketing and digital strategies across its full portfolio, to strengthen Bel’s approach with a mandate to drive growth through meaningful brand building with consumer centricity at its beating heart.
Arjoon Bose's mission will be to further elevate Bel’s global brand equities across its portfolio such as Babybel, La Vache qui rit (The Laughing Cow), Kiri, Boursin, GoGo squeeZ, and Nurishh alongside orchestrating the Marketing Centre of Excellence as part of Bel’s long-term strategy of becoming a leader in healthy snacking.(Image source: European Sponsorship Association)
Arjoon Bose has been appointed chief marketing and digital officer for Bel Group within the Growth Leadership team, led by Béatrice de Noray, Group Chief Growth Officer.
Bose will be responsible for developing and deploying global marketing and digital strategies across its full portfolio, to strengthen Bel’s approach with a mandate to drive growth through meaningful brand building with consumer centricity at its beating heart, stated the company. He will also drive the development of e-commerce as a strategic priority of the Group.
Bose’s appointment to the Global Growth team reflects De Noray’s choice of an expert profile with twenty years of international experience working at L’Oréal and General Mills in diverse global marketing and brand building roles. As Bel’s Chief Marketing & Digital Officer, Bose will directly lead the Integrated Marketing and Communications, Strategic Insights, E-commerce, Partnerships & Licensing and Brand Design teams at the global level.
His mission will be to further elevate Bel’s global brand equities across its portfolio such as Babybel, La Vache qui rit (The Laughing Cow), Kiri, Boursin, GoGo squeeZ, and Nurishh alongside orchestrating the Marketing Centre of Excellence as part of Bel’s long-term strategy of becoming a leader in healthy snacking.
Noray said, “I am delighted that Arjoon Bose joins our Global Growth team, where he will play a key leadership role to elevate our brands’ consumer engagement around the world. His expertise and experience will play a pivotal role for our brands, for which he will drive our international agenda to deploy innovative marketing and digital strategies, contributing to our ambitious responsible growth model.”
Bose said, “I am honoured to join to join Bel, a true mission-driven company in their journey to food transition leadership and would like to thank Béatrice de Noray for her trust. I am excited to embark on this transformative journey of consumer centricity with our talented global teams committed with a vision to bringing our brands more purposefully into culture, supercharging creativity and connected commerce while always being at the service of our communities.”
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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