Bhawna Sikka to join Adidas India as CMO: Exclusive

Bhawna Sikka is set to join the sportswear major Adidas from Haleon, as per industry sources.

By  Storyboard18| Jun 28, 2024 4:44 PM
Bhawna Sikka began her career at Nestle, where she held several key roles. As the senior brand manager - healthcare nutrition, Sikka was responsible for complete alignment of marketing strategies and products of Nestlé’s acquired health care nutrition portfolio.

Bhawna Sikka, who was the category lead - Oral Healthcare, Haleon India (formerly GSK Consumer Healthcare), is set to join sportswear major Adidas as chief marketing officer, as per industry sources. Sikka is set to take over the role which was held by Sunil Gupta who left to join Delhi Capitals as chief executive officer.

Sikka began her career at Nestle, where she held several key roles. As the senior brand manager - healthcare nutrition, Sikka was responsible for complete alignment of marketing strategies and products of Nestlé’s acquired health care nutrition portfolio. The portfolio acquired from Novartis Nutrition globally was integrated in India in 2010. Sikka has led work for assimilation of the range in Nestlé and a complete business and communication relaunch in 2012.z

Her innings at GSK Consumer Healthcare India began in 2016 as the global marketing manager - ENO, India subcontinent.

First Published onJun 28, 2024 4:44 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation

Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.