BSH Home Appliances appoints Pinaki Gupta as head - brand marketing

BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has appointed Pinaki Gupta as the Head brand marketing.

In his new capacity at BSH Home Appliances, Gupta will lead the charge in crafting innovative brand strategies for brands such as Bosch, Siemens, and Gaggenau. His role includes bolstering BSH's presence in the premium home appliances market in India, amplifying the brands' share of voice, and elevating their brand image to new heights.

Before joining BSH Home Appliances, Gupta held key positions in organizations including Kansai Nerolac Paints Limited, Mahindra & Mahindra Ltd, Lifestyle International Pvt Ltd, Arvind Ltd, and Nilkamal Ltd.

His most recent role at Nilkamal Ltd saw him at the helm of preparing and executing strategic roadmaps for the brand across a diversified portfolio of product offerings. He spearheaded the repositioning of the Nilkamal brand and designed a new brand architecture in alignment with the brand philosophy, showcasing his strategic vision and leadership.

Commenting on his new role, Gupta said, "I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high quality customer centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau. Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”

Read More: Cleartrip's Aditya Agarwal steps down as CFO; Akshat Mishra to take over as head of business finance