Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

Roberta Cavalcante was recently elevated to the position of marketing director at Comscore, where she will now oversee the APAC, EMEA, and LATAM regions. She was previously the senior marketing manager for the EMEA and APAC regions at Comscore.
Her responsibilities include managing the marketing budget, leading cross-functional teams, and developing marketing strategy.
Cavalcante has worked across Zuni, Vivo, and Denison Brazil.
Read More: BARC India's Derric Gray steps down
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.