Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Roberta Cavalcante was recently elevated to the position of marketing director at Comscore, where she will now oversee the APAC, EMEA, and LATAM regions. She was previously the senior marketing manager for the EMEA and APAC regions at Comscore.
Her responsibilities include managing the marketing budget, leading cross-functional teams, and developing marketing strategy.
Cavalcante has worked across Zuni, Vivo, and Denison Brazil.
Read More: BARC India's Derric Gray steps down
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.