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Curators of Attention: How tech marketers navigate a new media world
Emily Ketchen, global CMO and VP of Lenovo’s Intelligent Devices Group (IDG) and International Markets, on the advance of AI, evolving role of the marketer and the power of leaning in.
China's Lenovo Group revenue rose to $15.4 billion, for the three months ending in June. Lenovo was among the first to unveil AI PCs, when it launched two models in May 2024. The company projects 10% of Lenovo’s shipped PCs will be AI PCs by year-end and the number is expected to rise to 50-60% by 2026.
With AI and GenAI technologies proliferating, the layers of complexity for marketing practitioners increase. Emily Ketchen, global Chief Marketing Officer and VP of Lenovo’s Intelligent Devices Group (IDG) and International Markets, unravels the global media and marketing trends that are disrupting how brands and businesses engage with consumers. These trends and complex media times are also making the CMO's job a lot harder but exciting as well.
Ketchen discusses media disruptions, the advance of AI, evolving role of the marketer and the power of leaning in, with Delshad Irani on Media Dialogues With Storyboard18.
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