Agency News
WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe
Abhinay Bhasin, who led ProfitWheel as head of product marketing, has joined Dentsu as senior vice president - product and technology.
Prior to joining ProfitWheel, Bhasin was the vice president (Asia Pacific) - data & product solutions, data sciences, at dentsu international.
As the founding employee of the data sciences team, his team and I grew the Data Sciences division of dentsu India from a three member team to over 5x its size and then took it to APAC. He was a part of the Global Product workstream of dentsu. He contributed and co-authored industry thought leadership content to help marketers address a Cookieless world in advertising (writing one of its first whitepapers); launched and lead DMC Insights - an insights division focused on Behavioral and survey led insights of audiences.
He started his career at Deloitte India, and went on to work across The Economist, Isobar, Google and Carat.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.