Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

Fred Levron, chief creative officer of the Japanese advertising and public relations giant, Dentsu, has quit. During his tenure, Levron was responsible for the network’s creative product across the entirety of Dentsu international’s creative, media and CXM agency brands.
Levron, who was appointed in November 2021 as the global CCO, is also credited with establishing the foundation of a new global creative network, Dentsu Creative. He teamed up with Wendy Clark, former global chief creative officer of Dentsu International, where her role was discontinued as part of the company’s decision to drop the international role.
Armed with an experience of two decades, Levron started off as an executive creative director or creative director with Ogilvy & Mather. From there, he moved to the Creative Artists Agency as the global executive creative director. He was also associated with FCB Global as the worldwide creative partner where he teamed up with the agency’s global CCO Susan Credle to transform FCB into a creative and meaningful advertising network.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.