Advertising
Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
Aanandita Datta, who led Yum! Brands' Pizza Hut as the chief marketing officer for the Indian subcontinent, has been appointed as Diageo India's vice president - marketing and category head. At Pizza Hut, Datta's role was to oversee all aspects of marketing and branding, with the core objective of making Pizza Hut pizzas accessible to a much wider and younger audience.
Datta began her career at Whirlpool India as assistant brand manager - food stream solutions, and then moved to GSK Consumer Health Care as brand manager for Horlicks. Then, she was elevated to senior brand manager for Sensodyne.
His journey in Unilever began as marketing manager for Kissan brand, and then she was promoted to the position of global brand director where she was responsible for global brand equity, brand purpose and positioning.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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