Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Former Airtel Payments Bank CMO Shilpi Kapoor joins BharatPe as marketing head
With over two decades of experience across the BFSI, telecom, automotive, and FMCG sectors, Shilpi Kapoor has held senior marketing roles at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola.
BharatPe names Shilpi Kapoor as Head of Marketing to drive brand expansion and consumer growth
Fintech platform BharatPe on Monday announced the appointment of Shilpi Kapoor as its new Head of Marketing. In this role, she will lead brand strategy, integrated marketing, and digital growth initiatives across BharatPe’s portfolio.
Kapoor previously served as Chief Marketing Officer at Airtel Payments Bank, where she helped establish the “Safe Second Account” category, scaled monthly transacting users to over 100 million, and strengthened customer acquisition, brand trust, and digital engagement, the company said.
With over two decades of experience across the BFSI, telecom, automotive, and FMCG sectors, Kapoor has held senior marketing roles at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola.
“Shilpi’s experience in scaling high-impact brands will help sharpen our narrative, deepen engagement, and accelerate our next phase of growth,” said Nalin Negi, CEO, BharatPe.
“BharatPe has played a pivotal role in shaping digital commerce in India, and the opportunity ahead is tremendous. My focus will be on building a brand that is trusted, relevant, and culturally rooted — one that empowers millions of merchants and consumers and strengthens BharatPe’s position as a financial growth partner across India,” Kapoor added.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.