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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Rajashree R, who led Tata Consultancy Services as chief marketing officer, has joined Tech Mahindra as chief growth officer for its America Strategic Verticals.
She said, " I found my search ending at Tech Mahindra—an inspiring leadership, a great set of customers, amazing talent, a rich heritage, all on a foundation of great culture. My focus will be on growing Americas - a strategic market for Tech Mahindra."
Rajashree started her career with Ramco Systems, and joined TCS as head, retail solutions group.
Towards the end of July 2023, TCS announced leadership changes at its senior level which became effective from August 1. K Krithivasan, who was previously global head for banking, financial services and insurance, took over as the chief executive officer.
Rajashree, who previously served as the chief marketing officer transitioned into the role of a vice president. Abhinav Kumar, who had served for 21 years at TCS stepped into her role as the CMO.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.