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iD Fresh Food has appointed Shobhit Malhotra as chief executive officer - international business. Malhotra was previously at Colgate-Palmolive where he led as vice president and general manager and managed all the GCC countries.
Malhotra began his career as a management trainee at Unilever, and was elevated to brand manager. Then, he moved to Colgate-Palmolive as regional sales manager, and held various positions in different capacities.
In his previous role, his skills ranged from strategic planning, talent management, team management, business management, distribution strategies, strategic thinking, strategy implementation, strategic partnerships, people management, coaching, P&L management, leadership, retail and commercial management.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
Read MoreThe Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.