Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Shantanu Sirohi is set to take the helm as chief executive of IPG Mediabrands India's digital marketing arm, Interactive Avenues. Sirohi, who currently serves as chief operating officer at Interactive Avenues, will succeed Amardeep Singh, who has been appointed CEO of IPG Mediabrands India as part of the reshuffle. The leadership transition accompanies the elevation of Shashi Sinha, a longstanding figure in the media industry, to the role of executive chairman. The dual-leadership structure, executives said, is intended to ensure continuity and strategic focus during a time of heightened industry consolidation.
Sirohi brings more than two decades of experience in media and digital marketing to his new role. He began his career as a media planner at JWT before moving to Mindshare Fulcrum as a senior planner. He later served as associate vice president at Mediaturf Worldwide, and joined Interactive Avenues as vice president, rising steadily through the ranks.
His professional background includes expertise in digital strategy consulting, media planning and buying, branded content development, and social media marketing—skills that will likely prove critical as Interactive Avenues navigates a rapidly evolving digital landscape.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.