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Is McCann Worldgroup's Amitesh Rao joining Leo Burnett India as its new chief?: Storyboard18 Exclusive
Storyboard18 Insider: Amitesh Rao is likely to join the Publicis Groupe-owned creative agency after Dheeraj Sinha quit to join FCB recently.
Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.
Leo Burnett India is on the lookout for a new CEO since its former chief Dheeraj Sinha moved on to join FCB Group India. The grapevine is buzzing with chatter about McCann Worldgroup India's executive director Amitesh Rao who is likely to join the Publcis Groupe-owned Leo Burnett. Rao will fill in Sinha's shoes and is expected to take charge from January, 2024, insiders tell Storyboard18.
Rao has over 25 years of experience across various roles as an adman and a marketer. He worked with agencies like RPG Enterprises, JWT, Rediffusion Y&R, and TBWA India. Rao has also founded two companies, including Nova Gaming Venture. He was instrumental in building the telecom brand MTS in India. Rao was executive director - marketing at MTS.
There's also chatter about a signigicant elevation in the leadership ranks for Rajdeepak Das who currently leads Leo Burnett India as co-CEO, in addition to holding the position of Chair, of the Publicis Groupe South Asia Creative Council.
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