Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
‘Liberation Day’ to ‘Strategic Uncertainty’: All the ways Donald Trump branded his 2025 trade tariffs
‘We’re Going to Start Being Very Wealthy Again’: Trump’s branding blitz on 2025 tariffs.
Trump's renewed focus on bringing tech jobs back to the U.S. coincides with the accelerating pace of global AI development. The administration's AI Action Plan outlines three primary objectives: fostering innovation, developing AI infrastructure, and maintaining American leadership in international AI diplomacy and security. The plan likens the current AI landscape to the space race, with the goal of achieving global technological dominance.
In 2025, US President Donald Trump implemented a series of sweeping global trade tariffs, which he described using various terms and phrases to emphasize their significance and intended impact. Here's a list of how he characterized these tariffs in Trump-fashion:
"Liberation Day" and "Declaration of Economic Independence": On April 2, 2025, Trump proclaimed this date as "Liberation Day", marking it as "one of the most important days in American history." He used this term to signify a pivotal shift in US trade policy.
"Declaration of Economic Independence": During the same announcement, Trump referred to the new tariff policy as the United States' "declaration of economic independence," indicating a move towards self-reliance and protection of domestic industries.
"Reciprocal Tariffs" and "Beautiful, Simple System": Trump described the tariffs as "reciprocal," aiming to match or counteract the trade barriers imposed by other countries on US goods. He pledged to implement a "beautiful, simple system" of import duties.
"Strategic Uncertainty": The Trump administration, through Treasury Secretary Scott Bessent, defended the unpredictable nature of the tariffs as "strategic uncertainty." This approach was intended to pressure trade partners into negotiations and encourage domestic investment.
"National Emergency": Trump declared a national emergency to address what he termed a "large and persistent US trade deficit," using this as a basis to implement the tariffs.
"We're going to start being smart, and we're going to start being very wealthy again": He expressed optimism that the tariffs would lead to increased domestic production and economic prosperity. Trump claimed that the revenue generated from the tariffs would significantly benefit the US economy.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.