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Media.Monks India appoints Shouvik Roy to spearhead business transformation
Shouvik Roy will continue to lead brand marketing at G.O.A.T Brand Labs in a consultative capacity.
Shouvik Roy has spearheaded and co-founded advertising, content, and design ventures, including names like Elephant, and YAAP.
Media.Monks India appoints Shouvik Roy as the leader spearheading business transformation.
Roy assumes the role of orchestrating transformative strategies, tailored to fuelling the expansion of the diverse clientele at Media.Monks India, stated the company. His role at Media.Monks will be working closely with Robert Godinho, the managing director at Media.Monks India, who was promoted to drive the company’s renewed focus on growth in the Indian market.
Reflecting on this exciting new chapter, Roy shares, “Witnessing Media.Monks’ journey since its inception has been inspiring. I strongly believe that India is poised to embrace the transformative potential of a creative, tech-native content company. Collaborating with Media.Monks and the exceptionally talented team here is a thrilling prospect.”
Roy has spearheaded and co-founded advertising, content, and design ventures, including names like Elephant, and YAAP. While Roy continues to lead brand marketing at G.O.A.T Brand Labs in a consultative capacity, he served as president at Ogilvy prior to that. His extensive portfolio encompasses collaborations with global and regional clients across diverse sectors.
Godinho stated, "Transformative growth isn't merely a choice but a necessity and Shouvik's strategic foresight and innovative mindset resonate deeply with our vision for Media.Monks India. Shouvik's seasoned expertise in fostering boardroom relationships and his proficiency in harnessing data-driven insights tied in with our legacy strengths of Tech and innovations will shape creative solutions and fortify our journey with our clients.”
"In the ever-evolving digital realm, Media.Monks India acknowledges the critical significance of addressing the nuanced requirements of high-value clientele, whose multifaceted demands necessitate tailor-made solutions. Through a concerted focus on this segment, Media.Monks endeavors to reinforce its stature as a top-tier collaborator for brands aspiring to amplify their digital footprint and achieve tangible business objectives. As we further integrate India into the global Monks ecosystem, leveraging the transformative AI capabilities of Flow.Monks and Persona.Flow, we are poised to deliver unparalleled value and innovation on both regional and global scales," remarked Matthew Godfrey, EVP, head of content, APAC.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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