Agency News
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Dimpy Yadav has joined Mindshare India as head of strategy - digital. Previously, Yadav was the general manager at Xaxis India.
She started her career at Scientific Animations and went on to work across AdGlobal360 and GroupM.
Read More: Mindshare's Gopa Menon has quit
As the account manager at GroupM, Yadav identified trends and insights, and optimised spends and performance based on the insights. She utilised analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. She looked into design, built and maintained campaigns (social & media) for brands.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.