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The Director of Marketing, Vikram Chandratrey of Mondelez International has joined Tata Consumer Products Limited for the ready to drink category. He was the director of marketing for Indonesia and head of innovation and equity for SEA.
Chandratrey has been appointed vice president of marketing for the ready-to-drink (RTD) category at Tata Consumer Products (TCPL) in India. Effective September 16, Chandratrey has relocated from Jakarta to Gurugram, India to oversee the marketing of brands such as Himalayan Water, Tata Gluco+, and Tata Copper+.
Chandratrey has been replaced by Lucas Levy, former marketing head for Dove Hair in Southeast Asia at Unilever. Levy will be the regional marketing head.
Chandratrey was associated with Mondelez International since more than 11 years. He worked closely on products such as Cadbury and Oreo.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.